SARA - where size is a plus

An introduction to the SARA brand

Beauty is not about size, any more than it is about age or colour. No-one understands this better than Sara, a unique fashion label dedicated to designing fashion for the fuller figure rather.

 

Over the past eight years Sara has dressed curvy women across Australia and New Zealand through EziBuy and select David Jones stores. Now with the changing shape of the population and more and more women demanding fashionable clothes that go beyond size 14, the Sara brand has its own dedicated website and diversified Collection.

 

Under the Sara umbrella you will find 6 departments each catering to a different corner of your wardrobe. Sara Everyday, Sara Relax, Sara Work, Sara Sport, Sara Occasion and Sara Boudoir answer all the demands of a busy and varied lifestyle.

 

Judy Skeczek, the General Manager of Sara is a proud ambassador for her brand and is responsible for every item that appears in the Sara Collection.
‘I am exceptionally proud to be a part of Sara which is constantly exploring the exciting potential of the full figure clothing market and celebrating real women – curves and all. Sara represents fantastic value for money, stylish design and something for every occasion’ says Judy.

 

One Australian woman who embodies all of the qualities that Sara stands for is internationally renowned plus sized model and Sara brand ambassador Ljubenka Milunovic. Ljubenka has featured in advertising and catalogue campaigns for some of the world’s most prestigious brands and on July 1st 2008, was named the official face and brand ambassador for Sara.

 

Ljubenka says ‘Sara and I have virtually grown up together. I have been working with Judy almost since day one, so I feel like a part of the furniture. It’s true that my modelling career has taken me to some amazing locations and given me some fabulous opportunities, but I always enjoy coming home to have my mum’s bean and vegetable soup and to catch up with the gorgeous crew who produce Sara. After being the unofficial face of Sara for eight years, I am thrilled to become the official ambassador’.

 

Sara is now on a crusade to prove that slim is only one kind of beautiful – and in our opinion, not even the best kind!